Beyond 1:1: The Ethical Path to Creating a Scalable Course as a BCBA

Abstract As online education expands, many BCBAs are exploring how to share their expertise through scalable digital courses. Yet questions around ethics, scope of competence, and appropriate use of behavior-analytic content often stop them before they begin. This masterclass provides a clear, ethics-aligned roadmap for turning behavior-analytic knowledge into a high-quality educational course that serves the public without crossing into clinical treatment. Participants will learn how to distinguish educational content from professional services, how to ethically represent their course without implying individualized treatment, and how to select a course topic that aligns with competence and avoids misrepresentation. The session will introduce a practical framework for designing a scalable learning experience, including boundaries for non-clinical instruction, informed content creation, and mechanisms for redirecting learners who may need treatment rather than education.