Scaling Influence- Coaches

As the demand for behavior-informed guidance grows beyond traditional clinical settings, many Board Certified Behavior Analysts (BCBAs) are exploring how to ethically transition into coaching roles. This CEU provides a clear, ethics-aligned roadmap for leveraging behavior analytic expertise in non-clinical contexts while maintaining professional integrity and staying within scope of competence. Participants will learn the essential distinctions between clinical treatment vs. coaching, how to determine when behavior-analytic methods may be used in non-clinical services, and how to identify a niche that aligns with ethical practice standards. The session introduces a practical framework for designing a coaching program that is ethical, sustainable, and scalable, without crossing into clinical treatment or misrepresenting services. Those who want deeper support will be invited to continue their learning through an accelerator program focused on building and launching a behavior-based coaching business.